S. Badrinath x Blackberrys - Style Meets Sport

Client

S. Badrinath – Former Indian cricketer

Blackberrys – Leading Indian menswear brand

Facilitated by: FWT Global

Objective

To align a credible voice from the cricketing world with a sophisticated fashion brand, enhancing the brand’s reach during the IPL season through organic, high-visibility appearances.

The Opportunity

With IPL 2024 generating massive TV and digital viewership, S. Badrinath’s expert analysis and screen presence made him a natural influencer for brands looking to break into the cricket conversation. Blackberrys, aiming to position itself as the preferred menswear choice for modern Indian professionals, sought a credible personality who exudes poise, success, and relatability.

FWT Global’s Role

FWT Global identified the synergy between S. Badrinath’s on-air style and Blackberrys’ brand persona.

• Negotiated and structured a seasonal collaboration covering IPL 2024 commentary stints.

• Curated a wardrobe partnership showcasing Blackberrys’ collection on-air and across social media.

• Ensured seamless execution, including content approval, fit sessions, and timed digital amplification.

Results

• Enhanced Brand Visibility: Blackberrys apparel was featured across multiple national IPL broadcasts through Badrinath’s on-air appearances.

• Social Media Engagement: Branded posts garnered strong traction, with Badrinath’s followers engaging positively with the styling content.

• Brand Fit: The collaboration felt organic, enhancing brand recall without seeming forced or over-commercialized.

Outcome

This partnership successfully blended sport, personality, and style. It reinforced Blackberrys' positioning while offering S. Badrinath a stylish on-air presence - a true win-win stitched together by FWT Global.